Sharing files with others is an everyday occurrence. Most people shuffle files via email, but there are other options. TechCrunch does an outstanding job reviewing the concept and four file sharing services. Check it out at: Techcrunch » Let’s Share Some Files [tags] file sharing, techcrunch, eoecho.com, eoecho [/tags]
Great Marketing by Mercedes – Latest Mixed Tape Release
Mercedes-Benz – Mixed Tape Current Release Another 15 free MP3 files from Mercedes-Benz; great music for those with a high-speed connection. The complete set takes a while to download, but it’s well worth it and you can download individual songs. Interesting marketing strategy for a car company, but I think it works.
Should You Turn Your Website Into A Blog?
Do you need to call a web developer every time you want to change your website content or add a link? Is your annual website maintenance fees slowly raising month after month? Or worse, you website still says, "Coming Soon." We have a solution for you. Consider a content management system. Check out Tom Kane's [...]
Let Go and Thrive in the New World of Customer-to-Customer Conversations
Consumer generated content is slowly being accepted by main stream marketing gurus and I’m finding case studies on blogs more commonly. It took awhile to work the strategies through the halls of the ivory towers, but many are now on the right page. Unfortunately, many marketing managers working at mid-size companies have yet to open [...]
Integrating Marketing and Communications – Who Really Gets It?
Early this month we talked about integrating customer-to-customer conversations using new media. A common WOM technique, it is an effective means of promoting products and services. Are there benefits from harnessing the power of your customers? While further researching the topic this week I came across an excellent article written by Bob Liodice, President and [...]
Blog Usability: Top Ten Design Mistakes
As a previous publication owner (print magazines), I learned from my art directors and graphic designers the importance of layout, design, and usabilitiy. When it comes to blogs their importance cannot be overstated. Your readers will have their first impression of your blog in only a few seconds. Make the first impression count. Jakob Nielsen’s [...]
