Greg Magnus

AIM Custom Media Websites Blogs Glen Allen, VA 23059

Month: July 2009 (page 2 of 2)

Marketing: Online Marketing Tips For Your Events

For service providers, event marketing is a staple in today’s business environment. The face-to-face time with prospects in a setting that highlights your industry expertise carries excellent marketing value. But first, you need people to show up. How do you market events successfully using the Internet?

Social Networks

Sites such as and allow users to add event information to searchable calendars that are viewed by thousands, if not millions. Also, the technology allows you to promote your event to your network of contacts, which in turn can share the event info with business colleagues and friends. When you are building your social network online, focus on new contacts that are prospects – not just former colleagues at your last job or high school friends.

Landing Pages

Whether your online presence includes a website or a blog (better), create a landing page for your upcoming events; well in advance of the event. Just adding the date and venue is not enough; include bios of the speakers, photos, testimonials from previous events and the benefits of attending. Ask each of the speakers to write a blog post or topical summary for publishing on your website. Subsequently, add a link to the event landing page to your online profiles and ask your social network contacts to share the info with their networks:,,,, etc.

Blog About It

Once you have your landing pages and profile links setup, go out and join the conversation. Add valuable content to industry blogs and forums. Discuss the topics that will be covered during your event and offer solutions – avoid sales pitches for the event.

Press Releases

Create a press release for your event and distribute it to your email list as well as media outlets that target your intended audience. There are several inexpensive and free press release outlets – a quick search will give you all that you need:, and so on.

These are just a few ways to promote your event online and there are numerous others (Videos, Podcasts, Webinars, Teleseminars, email marketing, etc.).

2009 Recovery Act Small Business Loans

Congressman Eric Cantor (VA-07) & the U.S. Small Business Administration are presenting a workshop to help small businesses. How to gain access to less expensive loans is on the workshop agenda:

Helping Virginia Small Businesses Survive the Economic Downturn

This workshop will provide information to Virginia small businesses about:

  • Less expensive and more accessible small business loans.
  • Recent changes to tax rules affecting small businesses.
  • Counseling and Training resources through SBA resource partners
  • Recession-proofing your credit

When: April 29, 2009
Time: 10:00 a.m. to Noon
4201 Dominion Boulevard
Richmond, VA

To Register, call Ford Scott at (804) 771-2400, Ext. 153 or email:

The U.S. Small Business Administration and its nationwide network of partners help millions of potential and current small business owners start, grow and succeed. Resources and programs targeting small businesses provide an advantage necessary to help small businesses effectively compete in the marketplace and strengthen the overall U.S. economy. SBA offers help in the following areas:

  • Starting a Business
  • Financing a Business
  • Growing a Business
  • Opportunities in Contracting
  • Recovering From Disaster
  • A Voice for Small Business in Government

Additional information as well as business news and training for entrepreneurs is available online at or visit the Richmond, VA District office at:
400 N. 8th Street, Suite 1150, Richmond, VA 23219,
Phone: (804) 771-2400, Website: 

Also, SCORE offers free advice to small business owners and entrepreneurs.
For marketing articles posted by Greg Magnus, visit SCORE’s Ask an Expert Blog or the national SCORE website.

Marketing: Trigger Words and Phases for Content

As it turns out, there are some words that energize the reader, boost his or her confidence and instill hope. Great copy writers know that the right words invoke emotion and certain words definitely work better than others. That’s why experienced copy writers often keep a list of great words by their side when writing. Using the right words is especially important for your marketing copy when you intend to create a call to action. Just spend five minutes watching TV commercials and you’ll be inundated with words that invoke emotion. It is a common technique marketing professionals have used for years. And make no mistake, you too can use the technique for your blog content, articles and landing pages.

Earlier today I read a great article by Brian Clark on copy writing that I’d like to share with you. Here’s how Brian started the article,

Mark Twain said the difference between the right word and the almost right word is “the difference between lightning and a lightning bug.” Twain had an incredible knack for nicely summing it all up, didn’t he? The value of your content and/or your offer is what ultimately matters. And yet the words you use to demonstrate that value and present that offer will determine to what degree people take action. [Here's the link to , "50 Trigger Words and Phrases for Powerful Multimedia Content" by Brian Clark.]

Here’s a few words on my list intended to keep the reader’s attention:

  • And in addition to that..
  • And remember,
  • As it turn out,
  • But better yet…
  • Make no mistake,
  • Not many people know it but,
  • Oddly enough,
  • On the other hand,
  • One more thing,
  • Reality is…
  • Simply stated
  • So let me ask you…
  • That’s why…
  • Then again
  • Trouble is,
  • Seriously,
  • What does all this mean to you? Better copy writing – enjoy!

SBA Warns of Fraudulent Letters

SBA Warns of Fraudulent Attempts to Obtain Bank Account Information from Small Businesses

AIM Custom Media News: Small Business Association – SBA/Feb. 18, 2009/Press Release/WASHINGTON – The U.S. Small Business Administration issued a scam alert today to small businesses, warning them not to respond to letters falsely claiming to have been sent by the SBA asking for bank account information in order to qualify them for federal tax rebates.

The fraudulent letters were sent out with what appears to be an SBA letterhead to small businesses across the country, advising recipients that they may be eligible for a tax rebate under the Economic Stimulus Act, and that SBA is assessing their eligibility for such a rebate. The letter asks the small business to provide the name of its bank and account number.

These letters have not been sent by or authorized by the SBA, and all small businesses are strongly advised not to respond to them.

The scheme is similar in many ways to e-mail scams often referred to as “phishing” that seek personal data and financial account information that enables another party to access and individual’s bank accounts or to engage in identity theft.

The SBA is working with the SBA Office of Inspector General to investigate this matter. The Office of Inspector General asks that anyone who receives such a letter report it to the OIG Fraud Line at 1 (800) 767-0385, or e-mail at

You can also visit the U.S. Small Business Administration website for more info.

Weekly Briefing by digital AIM

Website Trends & Tips

  1. What we think of as a website has changed. Long gone are “static” brochure like websites with infrequently updated content; replaced by dynamic, automated marketing machines.
  2. Simple Search Engine Optimization (SEO), visit SCORE’s new “Ask an Expert Blog” that covers a variety of topics of interest to entrepreneurs and business owners. Five volunteer business professionals, including yours truly, publish content on the site. We cover interactive marketing topics and our content is posted every Friday.
  3. Guide to finding time to blog, when it’s not your day job
  4. Social Media Marketing graph by our friends, MarketingSherpa

2009_social_media_msherpa_graph Metro Richmond – Local Briefing

  1. Virginia’s unemployment rate reached 5.2 percent (Dec. 2008) – better than the national average, which is 7.1 percent: see Virginia Business story here.
  2. Richmond group hopes to buy a franchise that belongs to the Class AA Eastern League, the Connecticut Defenders, and move it to Richmond: AA Team – Richmond Times Dispatch

SCORE Launches Ask an Expert Blog for Business Owners

AIM Custom Media News/SCORE PR/Washington, D.C.—SCORE “Counselors to America’s Small Business” announces the new “SCORE Ask an Expert Blog” at the SCORE Web site, Five SCORE experts offer their tips, insights and answers to questions from entrepreneurs across America.

Comments and questions from blog visitors are welcome. The blog Web site address is The first blog entries highlight free business resources, start-up financing tips, and details about the SBA’s Community Express loan program.

Meet SCORE’s bloggers:

  • Steve Bloom, Atlanta SCORE, Bloom started several business ventures in mortgage banking, real estate development and management, importing, sign manufacturing, and business consulting. He has invested in several start-ups and helped in turning around a factoring company and distressed real estate properties. He is the past chapter chair for Atlanta SCORE, which won SCORE National Chapter of the Year honors in 2008.
  • Jerry Chautin, Manasota SCORE in Sarasota, Fla., Jerry Chautin’s entrepreneurial career was in commercial mortgage banking, business lending and commercial real estate. He founded a mortgage and business-lending firm and a seminar company that produced educational programs related to real estate and business financing. Since 1993, he has been advising SCORE client on perfecting their business plans and obtaining financing. In 2006, he was named the SBA’s Small Business Journalist of the Year.
  • Bill Haman, Greater Cincinnati SCORE, Bill Haman grew his company, Advance Finishing, from 0,000 to nearly million in revenue. During his tenure, the company designed, planned and coordinated the relocation of the business to a facility five times larger while maintaining all orders on schedule and retaining all employees. He also was an executive at Avon for 10 years and honored as the #1 Division Sales Manager in the nation. Bill is a past chapter chair for Greater Cincinnati SCORE.
  • Greg Magnus, Richmond SCORE, Greg Magnus is a seasoned publisher and online marketing expert with more than 20 years of consulting and entrepreneurial experience. He serves as president of AIM Custom Media where he develops online marketing campaigns. As a mentor at Richmond SCORE, Greg helps clients understand online marketing and provides advice on Web site development, blogging, social networking and Web 2.0. He is the owner of AIM Custom Media, an online marketing and custom media outsource solution for business owners.
  • Alvin Roselin, New York City SCORE, Alvin Roselin founded and sold Planned Communications Services, Inc., a New York City marketing communications company specializing in all forms of media. The company produces and distributes message films, including public service announcements, video news releases, infomercials, corporate sales films and syndicated TV programs. Alvin is the past chapter chair and current district director of New York City SCORE.

Since 1964, SCORE “Counselors to America’s Small Business” has helped more than 8 million aspiring entrepreneurs and small business owners through counseling and business workshops. More than 11,200 volunteer business counselors in 370 chapters serve their communities through entrepreneur education dedicated to the formation, growth and success of small businesses.

For more information about starting or operating a small business, call 1-800/634-0245 for the SCORE chapter nearest you. Visit SCORE on the Web at and

SCORE contact: Michael L. Keaton, Director of Communications, 202/205-7637;

AIM Custom Media contact: Greg Magnus, Custom Publisher, 804/915-7379.

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