Online marketing ad spends continue to trend up as target audiences spend more time on the Internet. Marketers are responding by shifting their marketing budgets to retain market share.

According to recent findings by the European Interactive Advertising Association (EIAA), the Internet has more than gained traction, it is the place to attract new customers – both Gen X and the baby boomers.

Not surprisingly, 16 to 24 year-olds access the Internet more frequently than they watch TV and spend 10% more time on it.  But did you know there’s been a double-digit increase in weekly Internet access among the over-55s since 2006? About a third of the current Internet users spend 16 hours or more each week on the web.

How are marketing managers responding?

Continue reading