Why are ads with pictures of people seeing higher response rates than those without? Human beings read a person’s face rapidly; the emotion and feelings are conveyed before the words are even noticed. A recent survey by the MarketingSherpa suggests using people photos in your online ads will increase your response rates.
What else is working for online ad design? Here’s a chart that provides insight into ad design based on an online advertising survey of marketing professionals (click on the chart to read the full article at MarketingSherpa.com):