You wrap up the final pages of your manuscript and within three-weeks you are on the "Hot New Releases" list. Sound too good to be true? It's not and publishers are using online social networks successfully to promote their books, white papers and business services. For instance, we found this release on PRWEB (one of the better press release sites FYI):

(PRWEB) June 6, 2008 — A new book, "I Met a Greek Goddess in Nashville", self published by Kalpanik S., a previously unknown author made it to the "Hot New Releases" list on Amazon.com's Kindle Book store on June 5th, within three weeks of its publication.

"We are very pleased to see 'I Met a Greek Goddess in Nashville' achieve "Hottest New Release" within a few weeks of its publication. . . . This proves the power of the use of the New Media formats and platforms such as Kindle, Facebook, MySpace, Amapedia, YouTube and Google/ Yahoo groups." [These sites were used exclusively for publicizing the book.]

"I am a busy executive so I did not have time or energy to follow the time consuming publishing or publicizing methods" said Kalpanik S., the author . . . In place of spending my time contacting publishers and agents or sending copies of the books for book reviews, I decided to use the New Media formats, platforms and forums such as Kindle, facebook, Amapedia, MySpace and YouTube for publishing and publicizing my book. These have been instrumental in the success . . ." 

More and more people are realizing the potential associated with marketing directly to the end user online. This strategy is working because things have changed for PR; and how things have changed.

Until recently, media “press releases” were considered dead. First of all, the traditional press release has rapidly evolved with technology. We now focus on “Marketing PR,” which bypasses traditional media outlets and reaches target market directly. How so?

By preparing and sending press releases frequently via wire services, blogs, email newsletters and social networks, you can zero in on business prospects who use search engines – just about everyone in the business world. Shockingly, whether a journalist actually sees your PR or responds to it is secondary in importance.

PR is once again essential because it is cost-effective and properly managed PR campaigns are generating high ROIs.

Seriously consider incorporating PR into your annual marketing plan. More of your existing clients and prospects get to know you – you build stronger relationships and increase your referral rates, which translates to a better bottom line.