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March 2008

How to alienate your customers

Email blast after email blast with little, if any, content of value. That appears to be the email marketing strategy of business network Fast Pitch. Everyday, another email like this: Last chance to become a Platinum Member for only $99 per year.  Offer ends tonight at midnight (Wednesday, March 26, 2008).  Give your profile top [...]

Finding the Right Managerial Balance

First, I want to thank Bill Boyer for contributing another business article for us all. I find his thoughts on business management of value and believe you will also. In fact, the following suggestions provided by Bill are often overlooked by growing business owners – or by business owners wondering why his or her business [...]

Why organic SEO is a priority over PPC and other online ads

Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing pros when compared to pay-per-click (PPC) and other online ad programs, especially for branding campaigns. Here is one good reason why: ‘Heavy clickers’ distort online advertising  The people clicking on your banner ads may not be the target audience you’re seeking, [...]