Those that invest years of their time gaining experience in a particular field review a vast amount of information. Translating the information into knowledge requires the skills of organization, prioritization, and collaboration. From those with both the experience and the skills, you can acquire wisdom.
After blogging for several years now, I find the greatest value, and wisdom, comes from bloggers that express their point of view based on their personal knowledge and experience; before they send readers off to another website via a link. When you post a link on your blog, tell your readers why you recommend the link and add your own unique content. The end result creates value for your readers as you foster a relationship with them.
Did you ever wonder where the term “weblog” came from? A guy named Jorn Barger coined the term in December 1997. And yes, he has many years of experience on the web. Barger is a philosophical guy and his advice can be somewhat esoteric but he does share his wisdom. Here are a few of his blogging tips that I like from a brief article published at Wired.com:
1. Re-post your favorite links from time to time for people who missed them the first time. Here are a few of my favorites:
- ProBlogger – Darren Rowse. My first link to Darren’s blog was back in December of 2005 (10 Things You Should Know about WordPress 2.0; we’re up to version 2.3.3 now FYI). Darren has done a great job organizing, prioritizing, and collaborating his content, which is very useful to new bloggers.
- TechCrunch – If you’re a blogger with any experience, you know about TechCrunch. Co-edited by Michael Arrington and Erick Schonfeld, TechCrunch is a weblog dedicated to obsessively profiling and reviewing new Internet products and companies. They follow the money.
- MarketingSherpa – Everything you’ll ever want to know, or buy, about email marketing research. They frequently sponsor seminars, webinars, and publish comprehensive marketing reports.
2. Always include some adjective describing your own reaction to the linked page (great, useful, imaginative, clever, etc.). Again, providing your view of the topic at hand is important.
3. Being truly yourself is always hipper than suppressing a link just because it's not trendy enough. Your readers need to get to know you. Don't just follow the crowd. If you find something of interest to you, let others know about it. Here are a few sites I enjoy that you may not be aware of:
- Mashable – With more than 5 million monthly pageviews, Mashable is one of the world’s largest blogs focused exclusively on social networks. I first posted about "mashups" back in Sept. 2006; here's the link to the post on web trends., which includes several additional links to sites I like.
- Netlingo – The vocabulary on the Internet evolves on a daily basis. Netlingo is a great site for finding the meaning of terms that baffle you.
- HP Learning Center – Free online classes covering software, technology, marketing, business, etc. This is a great place to hone your skills.
You can read Barger’s Top Ten Tips for New Bloggers here (Dec. 15, 2007 article published by Wired.com).