Almost every day now we can read an article that tells us how more ad dollars are migrating to online marketing campaigns. And, for good reason. Today's example from the publisher's of AdAge Digital includes the article, "Automakers Will Steer More Spend From TV and Print Toward Digital." It'll be a banner year for Detroit [...]
AIM GeoTargeting Services
Now more than ever, when your prospects look for products and services locally they are turning to the web. About 75% of US households use the web when seeking products or services locally. 54% of search users no longer use the phone book. Approx. 4 billion searches were conducted on Google in one month (July [...]
Reaching Target Markets Through Online Communities
You don't need me to tell you online communities and social networks are powerful interactive marketing tools. What you may need to know is why you shouldn't wait any longer before you get involved. I'll get to that but first let's consider just a few of your options: blogs, chat rooms, forums, business networks, product [...]
