Greg Magnus

AIM Custom Media Websites Blogs Glen Allen, VA 23059

Month: December 2007

More ad spend moving from offline to online in 2008

Almost every day now we can read an article that tells us how more ad dollars are migrating to online marketing campaigns. And, for good reason.

Today's example from the publisher's of AdAge Digital includes the article, "Automakers Will Steer More Spend From TV and Print Toward Digital." It'll be a banner year for Detroit — online. Not only do they understand the value in marketing online, they understand the value in taking care of their existing customers according to Susan Jacobs, president of auto consultant Jacobs & Associates. She says:

. . . expect automakers to put a lot of their efforts toward keeping their existing buyers . . . "In a down market, it's better to channel your marketing efforts on retaining your owners [existing customers] instead of on advertising to conquest new ones" . . . So car companies will focus on customer relationship management and owner-loyalty programs, she added. << Full article here at AdAge digital >>

Whether your industry is in a down market or not, focusing your attention on your existing clients to build strong customer relationships is always a good idea – one with the highest potential returns.

AIM GeoTargeting Services

Now more than ever, when your prospects look for products and services locally they are turning to the web.

  • About 75% of US households use the web when seeking products or services locally.
  • 54% of search users no longer use the phone book.
  • Approx. 4 billion searches were conducted on Google in one month (July 2007)

These are qualified leads looking for the specific service or product you provide. What techniques can you use today to help them find you? This article here explains a few that will improve your local search results.

If you prefer to outsource this type of work, call AIM Custom Media – our GeoTargeting Services for local search let's them know you're in town.

What is AIM GeoTargeting? A program that drives local dollars to local businesses with an affordable internet marketing solution. One more thing, 78% more people are using the Internet to find a local business than they did just two years ago. Many small businesses have been slow to respond – don't wait until you lose market share. Get involved now and cherry pick ripe leads "looking" for, but not finding, you.

Contact us for details at 804-915-7379 or via email and we'll contact you.

Reaching Target Markets Through Online Communities

You don't need me to tell you online communities and social networks are powerful interactive marketing tools. What you may need to know is why you shouldn't wait any longer before you get involved. I'll get to that but first let's consider just a few of your options:

  • blogs,
  • chat rooms,
  • forums,
  • business networks,
  • product review sites,
  • email discussion groups,
  • photo sites,
  • video sites and the list goes on and on.

It all comes down to this, hundreds of millions of people now participate in online social networks. Some just hang around reading the content while others actively participate in lengthly discussions. They build strong relationships with others in their communities. Your target market? They make recommendations and provide referrals day in and day out. And yes, many small businesses are no longer "small" as a result.

This is not just my opinion, large corporations such as Sony, Chrysler and Dell are in tune to this marketing channel in a big way because of one main reason – it works and they are benefiting.  What about you? How do you "reach out" and capture new business online? Continue reading

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