Catalog Choice is a new not-for-profit operation that lets you opt out of unsolicited mailings on a catalog-by-catalog basis. Visit the website and let them know which catalogs you do or don't want. The company will contact the advertisers sending out the catalogs for you.
This is a great method to improve target marketing for advertisers and a great way for you to save a few trees – not to mention landfill space. Visit Catalog Choice here.
Hat's off to Tech Crunch for spreading the word.