Direct response marketing is a key component of any marketing plan in today's business world. When looking for immediate feedback, which should always be measured, direct response marketing strategies are preferred especially when it comes to trade show marketing.

Our friends over at ExhibitorsJournal.com posted a nice piece on the benefits of direct response marketing for those interested. Here's an excerpt:

For any business, it is crucial to market yourself and your “brand” to a target audience. One way this can be achieved is through direct response marketing, which is a form of marketing that is designed to achieve a direct and immediate response. Obtaining an immediate reaction can be especially important when it comes to trade show displays. Your first impression is often what detours or attracts future clients. But how does one attract the right potential clients for their business; their “brand.”

This is where direct response marketing comes in…

Targeting the right audience is one of the most important aspects of direct response marketing. In fact, experts calculate that 40% of the battle in obtaining the desired response is based on. . . . << MORE >>

Do you have a direct response marketing strategy that works? If so, please leave a comment for our readers. Thanks!