Effective April 15, 2007, Dr. Kristina Hammer, 38, has been appointed head of Marketing Communications Mercedes-Benz passenger cars. In her new position, she will be responsible for traditional brand communications as well as the new media unit including Internet and media planning. Moreover she will be in charge of customer relationship management, marketing activities and the Branded Entertainment unit. Hammer worked previously as Director Marketing Operations and Growth Strategy at the Premier Automotive Group and Ford of Europe in London. She will report to Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Passenger Cars.
Also since February 1, 2007, the Branded Entertainment unit within Marketing Communications has been headed by Bettina Haussmann. Haussmann, 35, was previously engaged in product management at DaimlerChrysler Sales Organisation Germany. In her new position, she is responsible for Mercedes-Benz’ sponsorship activities, cooperative ventures and product placements. She succeeds Burghard Graf Vitzthum von Eckstaedt.