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March 2007

Hammer to Head Marketing Communications Mercedes-Benz Passenger Cars

Effective April 15, 2007, Dr. Kristina Hammer, 38, has been appointed head of Marketing Communications Mercedes-Benz passenger cars. In her new position, she will be responsible for traditional brand communications as well as the new media unit including Internet and media planning. Moreover she will be in charge of customer relationship management, marketing activities and [...]

Giving Away Memberships Helps Rocket Premium Subscriptions

Should you give away some content to increase the number of people paying for your site's premier content? MarketingSherpa just released a case study that discusses how Linden Lab tested and implemented this tactic to radically improve its paid membership rates. This is the link to the report.

Blog Revenue Program – Auction Ads Looks Good

Yet another way to make a few bucks on your blogs and websites; this one looks like a real winner. In affiliation with Text Link Ads and eBay, Auction Ads displays current eBay auctions on your site based on keywords you select. I rec'd this promo from them this morning (click on the image to [...]

Unbox Video Downloads Announced by Amazon

The Amazon Associates program announced that Associates can now earn referral fees on Unbox Video Downloads (10 percent)! Amazon Unbox allows you and your site visitors to purchase or rent your favorite movies and TV shows to download and watch on your PC – all in DVD quality. High-quality video downloads are big and Amazon [...]