Effective April 15, 2007, Dr. Kristina Hammer, 38, has been appointed head of Marketing Communications Mercedes-Benz passenger cars. In her new position, she will be responsible for traditional brand communications as well as the new media unit including Internet and media planning. Moreover she will be in charge of customer relationship management, marketing activities and the Branded Entertainment unit. Hammer worked previously as Director Marketing Operations and Growth Strategy at the Premier Automotive Group and Ford of Europe in London. She will report to Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Passenger Cars.
Also since February 1, 2007, the Branded Entertainment unit within Marketing Communications has been headed by Bettina Haussmann. Haussmann, 35, was previously engaged in product management at DaimlerChrysler Sales Organisation Germany. In her new position, she is responsible for Mercedes-Benz’ sponsorship activities, cooperative ventures and product placements. She succeeds Burghard Graf Vitzthum von Eckstaedt.
Should you give away some content to increase the number of people paying for your site's premier content? MarketingSherpa just released a case study that discusses how Linden Lab tested and implemented this tactic to radically improve its paid membership rates. This is the link to the report.
Yet another way to make a few bucks on your blogs and websites; this one looks like a real winner. In affiliation with Text Link Ads and eBay, Auction Ads displays current eBay auctions on your site based on keywords you select. I rec'd this promo from them this morning (click on the image to see it in full size):
Editor's Note: I displayed the ad on my AMG Mercedes-Benz | Enthusiasts blog. The ad was placed in the sidebar for a little over a week. Unfortunately, there were only four clicks and no revenue. Therefore, I removed the ad due to its poor performance. Let me know if you try it and you get better results.
The Amazon Associates program announced that Associates can now earn referral fees on Unbox Video Downloads (10 percent)! Amazon Unbox allows you and your site visitors to purchase or rent your favorite movies and TV shows to download and watch on your PC – all in DVD quality. High-quality video downloads are big and Amazon Associates can cash in on this trend.
If you are interested in trying out Amazon Unbox for yourself, you can download a TV show for free with the purchase of any DVD from Amazon.com.
Associates are eligible to earn 10%, a full 1.5% above the highest earnings tier, on all Unbox referrals (up to $1.50 per item). There is no limit to the number of items on which referral fees are earned.Building links to Amazon Unbox downloads is no different than other products on Amazon.com. To build a Product Link, simply visit the Product Links page in Associates Central and select "Unbox Video Downloads" in the search menu. Check it out here