VIRGINIA, Dec. 1 – | PR News – If you haven't read any of MarketinSherpa's reports, here's a good one for you. Who is the MarketingSherpa?

MarketingSherpa is a research firm that publishes practical information for professional marketers. They are not a consulting firm, an ad agency, nor a market research firm available for hire. They are a business research company that just happens to focus on the marketing profession – and in my humble opinion they are very good at it.

The following excerpt provides details concerning the report and links to the executive summary: 


Sherpa's Annual Email Study Results: 3,637 Marketers Reveal Best Email Tests + New Eyetracking Heatmap

SUMMARY: Wow. 3,637 MarketingSherpa readers participated in November's email study, which makes it the world's biggest study of what works in email (and what doesn't). Many thanks to everyone who helped out.

Here's the Executive Summary of results we promised you, including:

– Best and worst email tests based on ROI
– Eyetracking study of an ecommerce email
– What B-to-B marketers need to know about filters
– How many of you are budgeting for mobile marketing

Plus, happily surprising data from you about the increasing value of your email programs: Executive Summary PDF
(Open access)