Nielsen NetRatings has released their findings on the top 10 fastest growing web brands. Leading are several “user-generated content” sites; MySpace is the fastest growing while the Google brand maintains double digit growth.

The following is an excerpt from their press release (link to the full content press release is provided below):

NEW YORK– August 10, 2006– Nielsen//NetRatings, a global leader in Internet media and market research, announced today that user-generated content sites, platforms for photo sharing, video sharing and blogging, comprised five out of the top 10 fastest growing Web brands in July 2006.

Image hosting site ImageShack ranked No. 4 among July’s fastest growing Web brands, increasing 233 percent, from a unique audience of 2.3 million to 7.7 million (see Table 1)., a video sharing site, took the No. 5 spot, increasing 213 percent, from 965,000 to 3.0 million unique visitors. Photo sharing site Flickr followed at No. 6, growing 201 percent from 2.1 million to 6.3 million unique visitors.

Other user-generated content sites that made it into the top 10 fastest growing Web brands were MySpace, with a 183 percent year-over-year increase, and Wikipedia, with a 181 percent year-over-year increase.

“User-generated content sites have seen significant growth over the past year, owing in large part to their reliance on viral marketing,” said Jon Gibs, director of media analytics, Nielsen//NetRatings.”

Nielsen NetRatings PR – August 10, 2006

Hat-tip to Steve Rubel at Micro Persuasion for pointing out the link to us.

[tags] MySpace, Google, User-Generated Content, Web Brands, Wikipedia,, eoecho [/tags]