Greg Magnus

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Career Opportunity Marketing Via RSS Feeds

Are you seeking new hires for your team? Why not market your company at the same time? Edelman has developed an effective mechanism for posting their job ads while marketing their brand to bloggers and other feed fans. Their answer, RSS Feeds; pushing HR job openings to feed subscribers.

I tried using Sage feed reader and a Firefox browser to local the feed on the main “Career” page, but the feed wasn’t discovered. Note you must drill down to their listings per your selected location to access the feed (i.e., select a location, click to get the opening list, then use your feed reader to search for the RSS feed).

The link below is the original post by Steve Rubel:

Micro Persuasion: Edelman Career Opportunity Feeds

[tags] Edelman, Steve Rubel, HR marketing, RSS Feeds, eoecho.com, eoecho [/tags]

1 Comment

  1. Another excellent example of RSS feeds for job postings is http://www.crunchboard.com

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