TiVo changed the world for many. Is Slingbox – a new digital device that streams live TV to your computer – about to shift the location you view content? The impact on traditional marketing models will be substancial if Slingbox takes off. My guess is it will.
Excellent article just published at Ad Age. Here’s an exerpt:
Rishad Tobaccowala, CEO of Denuo, the Publicis division charged with exploring business models for a digital world, believes Slingbox could have TiVo-sized impact on advertising models. First, he said, consider that people now shift content between devices — TV to computer, PC to iPod. Then add time-shifting and place-shifting to the equation. Marry all that with the idea that search essentially allows users to go back in time and find content created weeks or years ago, and you’ve got what Mr. Tobaccowala calls “Einstein’s theory of relativity meets marketing.”
Read the full article here:
Advertising Age – New Device ‘Place-Shifts’ TV; Changes Media Assumptions
[tags] marketing, TV, Slingbox, media assumptions, TiVo, eoecho.com, eoecho [/tags]