We all make mistakes, but it really hurts when the mistake is read by thousands of people – peers, prospects, and clients included. Thanks to David Jones at PR Works, we found the article, “The top-10 grammar and usage mistakes of press release writers.” Written by June Casagrande, the article is published on the Public Relations Society of America (PRSA) website.
Casagrande is a journalist, former Business Wire editor, and author of “Grammar Snobs Are Great Big Meanies: A Guide to Language for Fun and Spite.â€
[tags] PR, public relations, writing press releases, writers, PR Works, eoecho.com [/tags]
Writing gets better with practice…and a good editor. Unfortunately, the PR agency world doesn’t leave a lot of time for either. My advice to any junior practitioner is to find someone who knows their way around the language and put their number on speed dial.