The Pew Internet Project has several excellent articles and non-biased research reports. If you haven’t already, check out their website, which includes reports such as the following: The State of Blogging Eight million American adults say they have created blogs Blog readership jumped 58% in 2004 5% of internet users say they use RSS aggregators [...]
Leveraging Customer-to-Customer Conversations – WOM, RSS, Ratings and Reviews
All of us are aware that [tag]testimonials[/tag], [tag]product reviews[/tag], and [tag]word of mouth[/tag] [tag]referrals[/tag] are highly valued. But what sparks praise from a client to spread like wildfire through parched grassland? Are there strategies to help ignite the process? In the past, a proud business owner posted client letters on the lunchroom bulletin board and [...]
The Evils of AVEs – Advertising Value Equivalency and PR
Don Bartholomew has a great post on measuring the value of PR with respect to Advertising Value Equivalency – AVE. Measuring the effectiveness of PR is still more art than science, but thanks to people like Don and Katie Delahaye Paine progress is being made. AVEs are calculated by measuring the column inches (in the [...]
Fishing for Clarity – Revisiting Jack Trout's Comments
Give Jack Trout credit for inviting pro bloggers to participate in a roundtable discussion concerning his recent comments on word of mouth marketing (WOM). The event precipitated after Trout’s recent article slapped WOM as limited in value. The response was more “ineffective article” than support for his comments, but Trout responds with a roundtable discussion. [...]
