Comments on: Is Jack Trout at Forbes.com All He's Cracked Up To Be? http://eoecho.com/gregmagnus/2006/03/is-word-of-mouth-all-its-cracked-up-to-be-forbescom/ AIM Custom Media Websites Blogs Glen Allen, VA 23059 Thu, 12 Aug 2010 17:22:27 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Marketing - Communications - Greg Magnus at eoecho » Fishing for Clarity - Revisiting Jack Trout’s Comments http://eoecho.com/gregmagnus/2006/03/is-word-of-mouth-all-its-cracked-up-to-be-forbescom/#comment-44 Marketing - Communications - Greg Magnus at eoecho » Fishing for Clarity - Revisiting Jack Trout’s Comments Wed, 05 Apr 2006 19:50:32 +0000 http://www.eoecho.com/gregmagnus/archives/101#comment-44 [...] eoecho By Greg Feedbacks on this entry via RSS 2.0 Please leave a Comment or discuss via Trackback! Comments Please Leave aComment! [...] [...] eoecho By Greg Feedbacks on this entry via RSS 2.0 Please leave a Comment or discuss via Trackback! Comments Please Leave aComment! [...]

]]> By: Greg http://eoecho.com/gregmagnus/2006/03/is-word-of-mouth-all-its-cracked-up-to-be-forbescom/#comment-43 Greg Wed, 05 Apr 2006 11:05:41 +0000 http://www.eoecho.com/gregmagnus/archives/101#comment-43 Thanks for the post. I listened to the Podcast summary, which was well done and informative. I still fail to see Trout's understanding of WOM and his statements makes it clear he hasn't bought into the power of this strategy. He sounds like a smart guy and I'm sure he's learning, as we all are, about the techniques and methods of analysis. WOM is a "strategy" that requires analysis, a managed approach, and sincere interest in the community at hand. Thanks for the post. I listened to the Podcast summary, which was well done and informative.

I still fail to see Trout’s understanding of WOM and his statements makes it clear he hasn’t bought into the power of this strategy. He sounds like a smart guy and I’m sure he’s learning, as we all are, about the techniques and methods of analysis.

WOM is a “strategy” that requires analysis, a managed approach, and sincere interest in the community at hand.

]]> By: Errol Smith (of the Nanocasting Alliance) http://eoecho.com/gregmagnus/2006/03/is-word-of-mouth-all-its-cracked-up-to-be-forbescom/#comment-42 Errol Smith (of the Nanocasting Alliance) Mon, 03 Apr 2006 22:51:57 +0000 http://www.eoecho.com/gregmagnus/archives/101#comment-42 In response to all the chatter about Jack Trout's comments on word-of-mouth marketing, Jack Trout invited a group of "buzz evangelist" to face off with him on his radio program. Steve Rubel and Rick Murray of Edelman, Emanuel Rosen of the Word of Mouth Marketing Association, Seth Godin, Joseph Jaffe and Errol Smith (me....producer of Trout Radio) sat down to deconstruct the buzz around word-of-mouth. I listened to all the arguments before sitting in on the roundtable discussion to end the series and concluded that rumors of Jack's "passing" are indeed greatly exaggerated... You can hear the interviews at the roundtable wrap up at: http://www.jackstreet.com/jackstreet/WJCK-SteveRubelE.cfm and the entire series at: http://www.troutandpartners.com/radio/Strategy.asp In response to all the chatter about Jack Trout’s comments on word-of-mouth marketing, Jack Trout invited a group of “buzz evangelist” to face off with him on his radio program. Steve Rubel and Rick Murray of Edelman, Emanuel Rosen of the Word of Mouth Marketing Association, Seth Godin, Joseph Jaffe and Errol Smith (me….producer of Trout Radio) sat down to deconstruct the buzz around word-of-mouth. I listened to all the arguments before sitting in on the roundtable discussion to end the series and concluded that rumors of Jack’s “passing” are indeed greatly exaggerated… You can hear the interviews at the roundtable wrap up at:

http://www.jackstreet.com/jackstreet/WJCK-SteveRubelE.cfm

and the entire series at:

http://www.troutandpartners.com/radio/Strategy.asp

]]> By: Errol Smith (of the Nanocasting Alliance) http://eoecho.com/gregmagnus/2006/03/is-word-of-mouth-all-its-cracked-up-to-be-forbescom/#comment-123 Errol Smith (of the Nanocasting Alliance) Mon, 03 Apr 2006 22:51:57 +0000 http://www.eoecho.com/gregmagnus/archives/101#comment-123 In response to all the chatter about Jack Trout's comments on word-of-mouth marketing, Jack Trout invited a group of "buzz evangelist" to face off with him on his radio program. Steve Rubel and Rick Murray of Edelman, Emanuel Rosen of the Word of Mouth Marketing Association, Seth Godin, Joseph Jaffe and Errol Smith (me....producer of Trout Radio) sat down to deconstruct the buzz around word-of-mouth. I listened to all the arguments before sitting in on the roundtable discussion to end the series and concluded that rumors of Jack's "passing" are indeed greatly exaggerated... You can hear the interviews at the roundtable wrap up at: http://www.jackstreet.com/jackstreet/WJCK-SteveRubelE.cfm and the entire series at: http://www.troutandpartners.com/radio/Strategy.asp In response to all the chatter about Jack Trout’s comments on word-of-mouth marketing, Jack Trout invited a group of “buzz evangelist” to face off with him on his radio program. Steve Rubel and Rick Murray of Edelman, Emanuel Rosen of the Word of Mouth Marketing Association, Seth Godin, Joseph Jaffe and Errol Smith (me….producer of Trout Radio) sat down to deconstruct the buzz around word-of-mouth. I listened to all the arguments before sitting in on the roundtable discussion to end the series and concluded that rumors of Jack’s “passing” are indeed greatly exaggerated… You can hear the interviews at the roundtable wrap up at:

http://www.jackstreet.com/jackstreet/WJCK-SteveRubelE.cfm

and the entire series at:

http://www.troutandpartners.com/radio/Strategy.asp

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