Institute for Public Relations Measuring the results of your marketing and PR efforts is always recommended. Most large corporations use one or several of the various tools available to [tag]track results[/tag] and provide marcom executives with dashboard metrics. For those looking for an overview of the various measurement tools, we recommend visiting The Institute of [...]
The Bottom Line on Blogging – The Kansas City Star
The Bottom Line on Blogging – The Kansas City Star Companies find all that Web talk builds business. By DAVID HAYES at The Kansas City Star Hayes does a great job researching the topic. He includes lots of quotes from several influencial bloggers. Here's a sample from the article: “Blogs are wonderful for helping small [...]
The Social Customer Manifesto Podcast – AMA Hot Topic Series Review
The AMA Hot Topic Series – The Social Customer Manifesto Podcast The American Marketing Association's Hot Topic series – Feb. 15, 2006 – included discussions on: podcasting, video blogging, word of mouth marketing (WOM), RSS, interactive social networking, etc. Christopher Carfi and Leif Chastaine review this AMA Hot Topic series, give an update on the [...]
Is Jack Trout at Forbes.com All He's Cracked Up To Be?
Is Word Of Mouth All It's Cracked Up To Be? – Forbes.com With more than 40 years of advertising and marketing experience, Jack Trout still doesn't appear to get it. He states in his recent article, I certainly would never tell a CEO, "B.J., I just put a big chunk of our budget into word-of-mouth." [...]
Mastering Word of Mouth Marketing – WOM Wednesdays
Interested in mastering the art of word of mouth marketing? The Word of Mouth Marketing Association (WOMMA) provides a weekly teleconference series on topics such as customer evangelists, ethical best practices, and viral marketing. You'll hear speakers like Jackie Huba and Ben McConnell, authors of "Creating [tag]Customer Evangelists[/tag]." Other participants include executives from WOMMA, GM, [...]
Blogs Merging With Websites – Imminent?
As pointed out by several marketing and communication bloggers during the past year, the trend of replacing “static” websites with "dynamic" blogs has begun. And one of the best-known ad agencies in the country is already on board. The move makes sense for several reasons, as we'll discuss below. But first, are blogs really replacing [...]
