Mercedes-Benz International provides FREE music downloads. Their latest release, Mixed Tape 10, is now available for download. They provide a wide variety of music from around the world.
For example, you get “Flashback,” a track from Fat Freddy’s Drop – a soul/reggae band from New Zealand. You also get tracks such as “All The Things” from the band Rotari Klub (based in Frankfurt, Germany).
This is a very effective component of WOM marketing, “give them something to talk about.”