If you want the latest and greatest in marketing, you’ll need to add creation of a "lens" to your todo list. Is everyone an expert on something? What’s your topic?
According to Seth Godin and his current pet project SQUIDOO, everyone’s an expert on something. I’m not sure I agree whole heartedly. Have you surfed the Internet lately? Blogs have exploded in growth, but finding useful content is becoming more and more of a challenge everyday.
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