Comments on: Increase Your Sales With a Company Catalog http://eoecho.com/gregmagnus/2005/12/increase-your-sales-with-a-company-catalog/ AIM Custom Media Websites Blogs Glen Allen, VA 23059 Thu, 12 Aug 2010 17:22:27 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tom O'Leary http://eoecho.com/gregmagnus/2005/12/increase-your-sales-with-a-company-catalog/#comment-18 Tom O'Leary Wed, 14 Dec 2005 19:55:42 +0000 http://www.eoecho.com/gregmagnus/?p=50#comment-18 Exactly Greg. Everything is a 'product' of one sort or another. A customer service program, for example, could realistically broken down into several product suites; all which could be made more valuable if organized visually to make it easier for customers, clients or employees to understand. Amen. The process of cataloging will also bring clarity to the owners of the 'product' and will be helpful in focusing future efforts. Exactly Greg. Everything is a ‘product’ of one sort or another. A customer service program, for example, could realistically broken down into several product suites; all which could be made more valuable if organized visually to make it easier for customers, clients or employees to understand. Amen.

The process of cataloging will also bring clarity to the owners of the ‘product’ and will be helpful in focusing future efforts.

]]> By: Greg http://eoecho.com/gregmagnus/2005/12/increase-your-sales-with-a-company-catalog/#comment-17 Greg Wed, 14 Dec 2005 13:01:27 +0000 http://www.eoecho.com/gregmagnus/?p=50#comment-17 Thanks for the comment, Tom. Creating a catalog is a marketing strategy that forces you to think about your "product" as viewed by your potential customers. It also allows you to determine your "margins" for each product you offer. Few service industry folks realize they sell products; usually a solution to a particular problem. I've already started my own catalog and the process has forced me to consider the most profitable services I provide to my clients. It's an eye opening experience. - Greg Thanks for the comment, Tom. Creating a catalog is a marketing strategy that forces you to think about your “product” as viewed by your potential customers. It also allows you to determine your “margins” for each product you offer.

Few service industry folks realize they sell products; usually a solution to a particular problem. I’ve already started my own catalog and the process has forced me to consider the most profitable services I provide to my clients. It’s an eye opening experience.

- Greg

]]> By: Tom O'Leary http://eoecho.com/gregmagnus/2005/12/increase-your-sales-with-a-company-catalog/#comment-16 Tom O'Leary Wed, 14 Dec 2005 12:48:42 +0000 http://www.eoecho.com/gregmagnus/?p=50#comment-16 Greg, great site you have here! Consolidating your 'products' or 'services' in a catalogue is a brilliant idea, even for 'non product' suppliers. Interestingly, it's not dissimilar to what squidoo is all about - organizing your expertise neatly on a page. My own squidoo site is at http://www.squidoo.com/scribe/ Keep up the stellar work. I'm going to blogmark the site for future reference! Best Regards from Ireland, Tom Greg, great site you have here! Consolidating your ‘products’ or ‘services’ in a catalogue is a brilliant idea, even for ‘non product’ suppliers. Interestingly, it’s not dissimilar to what squidoo is all about – organizing your expertise neatly on a page.

My own squidoo site is at http://www.squidoo.com/scribe/

Keep up the stellar work. I’m going to blogmark the site for future reference!

Best Regards from Ireland,

Tom

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