Greg Magnus

AIM Custom Media Websites Blogs Glen Allen, VA 23059

Month: December 2005 (page 1 of 3)

Word of Mouth Marketing: People are Talking

Word of Mouth (WOM) Marketing campaigns are effective, economical, and essential. For good reason, the proper use of WOM campaigns produces measureable results making WOM a red hot topic. For some time now, we have been incorporating sensible WOM strategies into all of the marketing plans we prepare for our clients.
We encounter thousands of messages everyday and certain messages you can’t wait to share with others. And you do share the message, but you do more than just repeat it. You tell someone how to apply the message into their life or business – usually someone you know and sometimes people you barely know. It happens everyday and it is known as Word of Mouth Marketing (WOM).

When you encounter an especially good WOM tid-bit, post your finds so we can share them. There are several strategies to create a full-blown WOM marketing campaign. Here’s a post that provides links to WOM articles and resources: Continue reading

Who's on your short list for spreading your message?

You and I have been told over and over, “Who you know is as important as what you know.” But did you know your casual acquaintances are more of an asset to marketing your business than your closest associates and friends?

Let’s think about it. The people close to us generally know the same people we do. Neighbors, friends, colleagues, vendors, and the list goes on. Of the people you know well, how many of them seem to know everyone? Likely just a few always say, “I know a person you should get in touch with for such and such” no matter what subject. Your friend may not know the person well, but they know of them. This friend or business colleague of yours has been coined a “connector” by Malcolm Gladwell in his book “Tipping Point.”

Connectors are the people involved with multiple groups with dissimilar or loosely tied interests; different groups with significantly different networks. Continue reading

Exercises and Workouts to Prepare for Skiing

Exercises and workouts to prepare you for skiing Heading to the slopes soon? A little prep can go a long way to enhancing your enjoyment and avoiding injury. If you plan to ski in February or March, now is the time to get started. I'll be heading to Colorado to ski Beaver Creek, Breckenridge, and the surrounding slopes. Where do you plan to ski this winter? It takes 6-8 weeks to build the muscular strength and endurance you'll need for hitting the slopes. As most of you know, the key areas to focus on are your legs and core muscles. There are numerous websites, but we found the link above to be a good general reference. The site does a great job with explaining the exercises, the content is presented well, and the recommendations are sound. You can print the page of exercises and bring it with you to the gym. Several of the exercises can be performed at home. 

10 Things You Should Know about WordPress 2.0

10 Things You Should Know about WordPress 2.0

The official launch of WordPress 2.0 is upon us and the blogosphere will be buzzing about its launch. Here you’ll find 10 things you should know about 2.0 (prepared by a software developer). Enjoy!

Millions of Adults, Teens Fail Fitness Test

Millions of Adults, Teens Fail Fitness Test – Washington Post

Rob Stein of the Washington Post today (Wednesday, December 21, 2005) reported a large proportion of Americans are out of shape, with teenagers in particular being the ones likely to be unfit. This report is somewhat surprising given most teenages tend to be more active than most adults.

According to Stein,

“Treadmill tests on a representative sample of more than 5,300 Americans ages 12 to 49 found that about one out of every five had poor cardiovascular fitness, including about one-third of teenagers and 14 percent of young adults. Based on the findings, an estimated 7.5 million adolescents and at least 8.5 million adults are out of condition, the researchers found.”

Read the full article at the Washington Post link above.

Professional Blogger – PR Consultant Redefined

Professional Blogging: The Future

As a communication specialist, I often wondered if writing blog posts for other blogs is a viable offering for my clients. Is it a win-win situation for everyone involved? It appears the answer is yes, as pontificated by Wayne Hurlbert (see link above).

Business blogs are used for marketing, public relations, SEO, and – most importantly – building strong customer relationships that result in more business. While many businesses would like to add a blog to increase their online presence, not all of them can do so cost-effectively. Given the level of technical expertise and the time required to build a respectible blog, most business owners would benefit from this service. It just makes good business sense.

The professional blogger (PR consultant redefined) gets paid to post and the blog owner receives a service that benefits his or her company. If you are interested in this service, gives us a call and we’ll see if we can work out a mutually beneficial project.

So You Want To Open A Window, Huh?

So You Want To Open A Window, Huh? is an excellent resource for bloggers wanting to add bells and whistles to websites. This link takes you to a step-by-step instruction page for adding self loading windows using Java script – explained so well even I understand how to do it!

Mail To Protector – Avoid SPAM

MailTo Protector

Spiders crawl the Internet looking for email addresses on your web pages. To avoid your email from being captured by SPAMMERS, use this great little tool that encrypts your email address. It is a tool used by webmasters to create encoded "mailto" links.

Just click on the "Online-Code Generator" link in the right hand column once you get to

FYI: The code generator only works if you are using Internet Explorer as your browser (don’t know why, just the way it is). 

To see it in action, click: Greg Magnus

The Long Tail

The Long Tail

The Long Tail theory suggests that our culture and economy is increasingly shifting away from a focus on a relatively small percentage of "hits" (mainstream shotgun approach for most products and markets) at the head of the demand curve and toward a huge number of niches in the tail.

Why the shift? As the costs of production and distribution continues to fall – new technology, Internet, etc. – there is now less need to lump products and consumers into "one-size-fits-all" bundles.

In an era without the physical constraints of shelf space and other distribution bottlenecks, niche goods and services are becoming economically attractive. Chris Anderson, editor-in-chief of Wired Magazine, wrote The Long Tail. It first appeared in Wired in October 2004. 

The link above will take you to Chris Anderson’s Squidoo lens where you can access additional information.


1Club.FM Internet Radio Station – Miami, Tampa, Chicago

1Club.FM Internet Radio Station

Offers 40 channels of streaming music. It is one of the websites I listen to while working in my home office.

On weekends, I’ll plug my laptop into my stereo and listen to 1Club.FM throughout the house. I had a conversation with a few friends at a dinner party this past weekend concerning the longevity of satellite radio. We were wondering, who needs to pay for XM or Sirius radio?

Isn’t it just a matter of time before everyone will have endless choices of free music over the Internet? Simple connection to the home stereo and you have Miami dance floor music or Chicago Blues in your living room. And that’s available now.

Don’t like the song, scan your computer screen, click on “what’s playing now” and select a song you like. With Wifi nets soon to be everywhere, you’ll be able to receive the same music in your car within the year, if not within a few months. It’s hard for me to believe satellite radio has a future given the Internet stations offer significantly more user choice.

Most Popular Internet Search Terms of 2005 from Dogpile

Top Results from all the leading search engines, InfoSpace®, Press Room

What is Dogpile? It’s all the best search engines piled into one making it easier for users to search more of the Web. 

Top 10

1. Music Lyrics
2. Paris Hilton
3. Google
4. eBay
5. Yahoo
6. Mapquest
7. Games Cheat
8. Games
9. Dogs
10. Top 100 Baby Names

Top Celebrities
1. Paris Hilton
2. Carmen Electra
3. Pamela Anderson
4. Jessica Simpson
5. Britney Spears
6. 50 Cent
7. Lindsey Lohan
8. Jennifer Lopez
9. Green Day
10. Eminem

Music Lyrics – New Squidoo Lens

Music Lyrics Squidoo Site
I created a “Music Lyrics” Squidoo lens – click the logo to view it. The lens provides a list of links to music lyric sites and brief reviews of the site’s contents. I also added a few links to help people learn more about creating their own music. There’s a “lyric of the day” to keep the lens fresh.
Let’s see if Squidoo will actually drive traffic my way. I consider it a “marketing strategy” experiment. I selected “music lyrics” because it was the number one search term in 2005. I was surprised it wasn’t already taken. The lens quickly went from a 400,000 plus ranking on Squidoo to a ranking around 1,000 (overnight). I’ll let you know how it goes.
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